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	Press Release Word Doc
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Bushnell Introduces Feature-Rich High Definition Trophy Cam Lineup for 2012

Overland Park, Kan. – Bushnell Outdoor Products, an industry leader in high-performance sports optics for more than 60 years and a market leader in the trail camera industry, has introduced the Trophy Cam HD. Leading the industry with a one-year battery life and superior image clarity, Bushnell has enhanced its 2012 product line with a host of new features including high definition (HD) video, 0.6 second trigger speed, improved Field Scan 2x time lapse technology and hyper night vision. fast.

Featuring 8 MP image resolution and HD video standard on every unit, the Trophy Cam HD is packed with features to help hunters more effectively monitor game activity around the clock. The new Field Scan 2x technology allows users to program two windows of time lapse capture, improving a hunter’s ability to monitor game activity at dawn and dusk. Field Scan technology captures images at preset intervals ranging from one minute to 60 minutes, while simultaneously capturing live trigger images.

Bushnell has improved its night vision technology to deliver enhanced image brightness and better quality images of game captured at up to 60 feet away. In addition to brighter night vision, the Trophy Cam HD features an auto passive infrared (PIR) sensor that automatically adjusts sensitivity levels based on the ambient temperature. Users also have the option to pre-program the PIR sensor by selecting a low, medium or high sensitivity setting.

The Trophy Cam HD also features multi flash mode with three programmable flash settings: low, medium or high. With multi flash mode, users can select the ideal flash setting based on the location of the camera and the typical distance of recorded game, which in some instances can help eliminate image washout and conserve battery life.

To simplify the tracking of game movement, users have the ability to input the GPS coordinates of the camera and auto-embed a geotag on each image or video captured. In addition, the info stamp has been upgraded to include date, time, temperature, Moon phase and a user-selected name.

Thanks to a one-year battery life, incredibly fast trigger speed and a massive 32 GB SD card capacity that can store more than 20,000 images, the Trophy Cam HD is one of the most effective scouting tools on the market. Images and video captured on the camera can be recorded in either a widescreen 16:9 or full screen 4:3 format.

The Bushnell Trophy Cam HD will be available in May 2012 for an estimated retail price ranging from $229.99 – $299.99. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

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Bushnell Expands its No-Risk Money Back Guarantee

Overland Park, Kan. — Bushnell Outdoor Products, an industry leader in high performance sports optics for more than 60 years, has expanded its Bulletproof Guarantee to include several leading lines of binoculars, riflescopes and spotting scopes and its entire line of hunting laser rangefinders. With the peace of mind that comes from a no-risk, money-back guarantee, consumers can choose Bushnell with added confidence.

Originally introduced with the Legend Ultra HD binocular product line in 2011, Bushnell guaranteed that if customers were not completely satisfied with the product, the company would buy it back, no questions asked for up to one year from the original date of purchase.

For 2012, Bushnell has expanded the Bulletproof Guarantee to cover the Elite, Excursion EX, Legacy WP, Legend Ultra HD and Trophy XLT families of binoculars; Elite, Legend Ultra HD and Trophy XLT families of riflescopes and spotting scopes; and all hunting laser rangefinders.

“At Bushnell performance is everything, and our new Bulletproof Guarantee lets consumers validate that firsthand,” said Phil Gyori, Bushnell Outdoor Products executive vice president of marketing. “Consumers have trusted Bushnell to deliver quality and dependable products for more than 60 years. Now they can try Bushnell risk-free, knowing that we are so confident in our products we stand behind them 100 percent,” added Gyori.

For more information about the Bushnell Bulletproof Guarantee, visit ______________. To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

Have you entered Webyshops.com’s Grab Bag of Gear Giveaway Part 2? If not, what are you waiting on? Webyshops.com is giving away over $4000 in Gear. Drawings started November 28^th and will end December 20, 2011.

For a complete listing of prizes, go to the GBOG Prize List tab on our Facebook page. Our sponsors include Vortex, Tifosi, Hawke, Flatline Ops, GoalZero, Lucid, Scopecoat, Wiley X, Zeiss, Nikon and BKL. For complete listing of winners, watch our Webyshops.com Facebook page.

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Bushnell Sport 850 Laser Rangefinder Offers Performance and Value

Overland Park, Kan. –Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced the Sport 850 laser rangefinder. The popular laser rangefinder offers high-performance and a host of valuable features for hunters and shooters.

At the push of a button, the Sport 850 quickly acquires distances from five to 850 yards (or meters) with the +/- one-yard accuracy hunters have come to expect from Bushnell. Featuring four power magnification, fully multi-coated optics and a 430-foot field of view, the Sport 850 provides a crisp, clear view, even in low light conditions.

This rugged, rainproof unit is lightweight and compact, making it versatile and easy to carry in a pocket or pack. With its anti-slip, sure-grip finish, the Sport 850 is designed for convenient one-hand operation. Featuring a posi-thread battery door for long-term reliability and built-in tripod mount, the Sport 850 includes a neck strap, carrying case and battery.

The Sport 850 laser rangefinder is available in a charcoal finish for an MSRP of $179.99. For more information about the Bushnell Sport 850 laser rangefinder, visit the product page online.

To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell^®, Tasco^®, Serengeti^®, Bollé^®, Uncle Mike’s Law Enforcement^®, Stoney Point^®, Hoppe’s^®, Butler Creek^®, Cébé^®, Millett^®, Uncle Mike’s^®, Final Approach^® and Simmons^® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Webyshops.com proudly announces its Grab Bag of Gear Giveaways!

Thanks to our sponsors, we have over $4000 in prizes and more on the way. We will be holding multiple drawings starting November 28th and ending December 20th. Sponsors include Vortex, Tifosi, Hawke, Flatline Ops, GoalZero, Lucid, Scopecoat, Wiley X, Zeiss, and BKL. More sponsors and prizes are forthcoming. For a complete and current list of sponsors and prizes check the GBOG Prize List on our Facebook page.

COLUMBUS, Georgia — This laser rangefinder by Bushnell features advanced ballistic technology to put you on target with an unparalleled level of precision. The Scout 1000 ARC Laser Rangefinder boasts ARC (Angle Range Compensation) to give you the exact distance to your target, plus the “shoots-like” yardage in Bow mode and bullet-drop/holdover data in Rifle mode. This super-compact laser rangefinder, available in Realtree AP ™, is super easy to use giving you an accurate reading within a split second.

Features:
• Built-in digital inclinometer measures angles from -60 to + 60° with +/- 1° accuracy
• Pocket-size ergonomic design with textured rubber grip
• 5x Magnification
• Bow Mode – provides true horizontal distance from 5-99 yards
• Rifle Mode – provides bullet-drop/holdover in inches
• BullsEye, Brush and Scan Modes
• RainGuard® HD
• Range: 5 – 1000 yards
• Includes carrying case, battery and neck strap
• Posi-thread battery door

Contact:
Dodd Clifton
Phone: (800) 992-9968
Email: pr@realtree.com

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Bushnell Adds New Features to its Trophy Cam Series,
Helping Hunters More Effectively Pattern Game

Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has improved its 2011 Trophy Cam series with a variety of new features. The Trophy Cam has quickly become one of the most popular trail cameras on the market by leading the way with an impressive one-year battery life and one-second trigger speed.

Equipped with a 45-foot motion-activated sensor, 32 low-glow LEDs standard and the new Field Scan feature, the Trophy Cam allows users to record game activity around the clock. The Field Scan time-lapse technology automatically captures images at pre-set intervals, from one minute to 60 minutes, allowing users to pattern game and expand coverage beyond the sensor range. In addition, the day/night auto sensor allows the user to monitor game any time of day. The Trophy Cam is the only camera in the industry with the ability to capture live trigger and time lapse images simultaneously.

The Trophy Cam features an enhanced full color resolution of 8 MP and a new audio record feature that enhances the camera’s impressive video functionality. To ensure the user never misses an image, the 32 GB memory capacity allows user to capture more than 20,000 photos on a single memory card.

In addition, Bushnell has introduced two new high-definition video Trophy Cams, giving users the ability to capture unprecedented video footage from a trail camera. Another optional feature available on two select models is a built-in color viewer with enhanced zoom, allowing users to conduct a more thorough, in-the-field review.

With all the new advancements, Bushnell continues to improve the most reliable trail camera in the woods. The Bushnell Trophy Cam is available in five different models and includes an adjustable web belt for quick and easy setup in the field.

For more information about the Bushnell Trophy Cam, visit the product section online. To learn more about Bushnell products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

10×42 Chuck Adams Binocular

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New Bowhunter Chuck Adams Edition Binocular
From Bushnell Helps Archers Spot More Game

Overland Park, Kan. — When you hear the name Chuck Adams you may remember he was the first archer to take all 27 species of North American big game and complete the Super Slam, or that he has bagged more than 110 Pope & Young record-book trophies or that he holds more than 180 Safari Club International records. When we hear Chuck’s name, we think legend, which is why Bushnell – a leader in sports optics for more than 60 years – partnered with the legend himself to develop the 10x 42mm Bowhunter Chuck Adams Edition Binocular.

With 10 power magnification and an extra-wide field of view – 341 feet of view at 1000 yards – this special edition binocular gives bow hunters enhanced spotting capabilities and high quality optical performance. The new Chuck Adams edition binocular features fully multi-coated optics and premium BAK-4 roof prisms. To improve an already brilliant optical experience, Bushnell added its exclusive PC-3 phase corrective coating to produce ultra-bright images and edge-to-edge clarity from dawn to dusk.

As hunters can attest, the one element you can never predict during hunting season is the weather. Designed with a lightweight composite chassis and a sure-grip rubber armor wrapped in Advantage Max-1 camouflage, this binocular is 100 percent waterproof and fogproof – built to perform in rain or shine. With twist-up eyecups and a lockable center focus knob, the Chuck Adams edition binocular provides long eye relief and allows hunters to make quick adjustments for precise focusing. The Bowhunter Chuck Adams Edition binocular includes a premium carry case, neckstrap and microfiber lens cloth, and is available for about $249.99 retail.

For more information about the Bowhunter Chuck Adams Edition binocular, visit the product page online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell^®, Tasco^®, Serengeti^®, Bollé^®, Uncle Mike’s Law Enforcement^®, Stoney Point^®, Hoppe’s^®, Butler Creek^®, Cébé^®, Millett^®, Uncle Mike’s^®, Final Approach^® and Simmons^® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

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New Bushnell Legend Ultra HD Compact Binoculars
Offer Outstanding Optical Quality in a Convenient Size

Overland Park, Kan. — Bushnell Outdoor Products, an industry leader in high-performance optics for more than 60 years, has introduced two new compact models to its Legend Ultra HD binocular line. Now all of the great features that have made the Legend UHD binoculars best-in-class are available in a compact, ergonomic design.

The new 8x 26mm and 10x 26mm Legend Ultra HD binoculars feature wide-angle BaK-4 porro prisms for incredible edge-to-edge sharpness and detail. Bushnell enhances each viewing experience with its fully-multi coated lenses to maximize light transmission and deliver superior brightness.

With a 100 percent waterproof and fog-proof construction and a textured, non-slip rubber armored housing, the Legend UHD Compact is adventure-ready. Top that with the patented RainGuard HD permanent lens coating and this binocular is designed to withstand the toughest tests from Mother Nature.

Weighing less than one pound, the Legend UHD Compact is easy to carry, and its ergonomic design makes it a great option for all-day use. In addition, the large center focus knob makes it easy to focus and twist-up eye cups allow for quick eye relief adjustment.

The Legend UHD Compact includes a premium carry case, neckstrap and microfiber lens cloth. The 10x 26mm is available for an MSRP of $182.95 and the 8x 26mm is available for $157.95.

For more information the new Legend Ultra HD Compact Binoculars, visit the product section online. To learn more about Bushnell Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.